After the business name of Calluna Books was chosen it was easy to come up with a logo. The association of the Dartford Warbler with heathlands made it an obvious choice.
The illustration of the Dartford Warbler was drawn and engraved by G.E. Lodge and printed in the first book dedicated to Dorset's bird life. The Rev. J C Mansel-Pleydell's "The Birds of Dorsetshire: a contribution to the natural history of the county" was published in 1887.
Of the Dartford Warbler, Mansel-Pleydell ended with the words................
"..........and it is doubtful whether we shall any longer see our heaths enlivened by this active little bird" (comments made after the severe winter of 1886-87).
They survived, but were almost wiped out again as recently as the early 1960s after another series of bad winters left only 11 known pairs remaining in Britain by 1964 (including two pairs on the Arne peninsula near Wareham). Happily their numbers have now risen substantially and they have moved out of their core breeding range of Purbeck and the New Forest to many parts of southern Britain.